One Platform. All Fitness
One Platform. All Fitness
We're on a mission to make finding local fitness coaches as easy and transparent as possible — for everyone, everywhere.
Our story — coming soon
We’re putting together a short film about who we are and why we built FitnessFinder. Check back soon!
Get to know the team behind FitnessFinder, why we built it and what drives us every single day to connect people with the coaches that will change their lives.
Every great platform starts with a personal frustration. Here's the real story of where FitnessFinder came from and why we knew something needed to change.
We're just getting started. Here's where we want to take FitnessFinder over the next few years and the impact we want to have on communities across the UK.
Two friends with a shared passion for fitness and a belief that finding the right coach should never be this hard.
Sam is the founder behind Fitness Finder, the platform connecting people with the fitness providers who are right for them. The idea started almost by accident. While teaching himself to code from scratch in January, what began as building a website for a friend turned into Fitness Finder — and Sam has built and coded the platform himself ever since.
He brings a camera operator's eye to the brand too, with years of television experience across major UK broadcasters. Today he runs Follin Creative, applying that same broadcast craft — multi-camera coverage, lighting and sound, editorial structure, hitting deadlines without dropping standards — to Fitness Finder's video and social content. The result is a platform built and shaped by someone who cares about getting the details right, on the tech and on camera.
James is one of the co-founders of FitnessFinder, focusing on the commercial and business side of the platform. He works closely with fitness providers, identifying new opportunities, building strong relationships and helping grow the community of businesses on FitnessFinder. He also oversees the legislation side of the business, ensuring everything is in place as the platform continues to grow.
James leads on sales and provider relationships, while also representing FitnessFinder across its social media and content. His focus is on growing the platform, building strong partnerships within the fitness industry and helping create a community that brings people and fitness providers together.
Browse hundreds of providers across the UK and book your first session today.